You Know Best What Works For Your Business and What Doesn’t

A little direction and some expert guidance is all you need. Take charge of your business,
but first, analyze where it stands.
(To get a clear idea of where you stand, it is suggested to answer the questions truthfully.)

1 / 12

Your marketing plan for your company

Is incredibly effective for us.

Contains some strategies that need to be tweaked.

Doesn't exist!

Isn't as effective or cost-effective as it could be.

2 / 12

How often do you discount pricing to boost sales?

We hardly ever discount anything.

We never do and fight to keep our prices high.

Sometimes we have sales during the year.

We always discount and can't survive without it!

3 / 12

When it comes to generating new leads ...

We're OK with it.

We are not able to generate new leads.

We need to find ways to improve.

We're great at it!

4 / 12

Do you have any programs to help compel former and even inactive customers to come back and buy from you again?

We have great programs that work wonders for us!

We think that's a really bad idea.

Sometimes we'll go back and market to our old customers.

We're thinking about a program, but aren't sure how to move forward.

5 / 12

Your marketing budget

What's a marketing budget?

Delivers new customers at a reasonable cost.

Seems way too expensive for our current needs.

Always seems wasted.

6 / 12

What type of online advertising do you use?

We're "old school" and don't do online.

We invest heavily in all types of online advertising and marketing.

Only a certain percentage of our "spend" is online.

We don't really understand online, but know it's important to our business.

7 / 12

What's your current conversion rate?

Awesome! Better than 50%!

What's a conversion rate?

It's pretty low, maybe 2 or 3 out of 10.

Average. About 50%.

8 / 12

When you spend money on media, how would you describe your results?

We get great results from every media platform we use.

We don't really know because we've never tracked our results.

We use a lot of online media, but aren't sure it delivers new customers

We use a lot of "old school" media, but are afraid of online media.

9 / 12

How do you test and measure your campaigns?

If we remember, we'll track our results.

Now what’s that?

We have a complete campaign tracking system.

We sometimes measure our results, but not all the time.

10 / 12

How many joint venture or strategic alliance partner programs do you have in place to leverage your marketing efforts?

We have several JV or strategic alliance programs that are successful.

We've been burned in the past and don't do them anymore.

We have thought about pursuing them, but aren't sure how they work.

We don't think those programs work for us.

11 / 12

What type of "frequent buyers program" or VIP customer service programs do you currently have in place?

We have a great program in place that our competition copies.

We don't think these programs would work for us.

We would like to create a program, but don't know how to do it.

We have a program, but don't promote it very well.

12 / 12

How high is the "Lifetime Value" of your customer base?

It's not as high as we would like it to be.

It's very high, and we add value to it every chance we get.

We have some idea of what it is, but we also have a lot of products and services.

What's Lifetime Value?

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About Us

Business Coach Vijay Johar is here to guide you on the 4 pillars of business management, leading the way for you to build a prosperous company.

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